a brief history of noosa

Ever wonder about the story behind the yum? Our taste paradise out west all started with a beach paradise in Australia.

a journey from sand to slopes

The story of Noosa began with … well, Noosa. Tucked away on Australia’s Sunshine Coast, this little shire is home to good people, good vibes, and even better beaches. It was near this picturesque beach town where our co-founder Koel Thomae—an Aussie ex-pat who’d been living in Colorado—came across a simple clear tub filled with creamy yoghurt and passion fruit purée. One irresistible spoonful later, her obsession with great yoghurt began.

This was no ordinary yoghurt… and too good to stay hidden Down Under. To bring this deliciousness to the states, she’d need the perfect partner. Back in Colorado, Koel sought out Rob Graves, a fourth-generation dairy farmer with some serious milk credentials. Making great milk isn’t just his profession; it’s his lifelong passion. He lives, breathes, and…well, drinks milk. Like Koel, it only took him one taste to say, “We HAVE to make this yoghurt!”

The rest, as they say, is yoghurt history. But it’s hardly the end of our story. Because, as delicious as our yoghurt is, we’ll always keep striving to make it even better, so every spoonful is as bonza as the last.